Animation // Corporate Video // Training
Captured World was tasked with producing a flagship portfolio of new Learning & Development content for internal distribution at FTSE100 wealth management business, St James's Place.
Our team provided a complete range of filming and post-production for the project, which included animation, presenter-led tutorials and location interviews. We worked closely with an in-house content team on scripting, creative design and branding, including providing editing services for content filmed using in-house staff. Filming took place on location in St. James's Place offices and selected external venues across the UK.
The project included a brief to create a 'Warm Welcome' film for St James's Place, to sit at the heart of a new induction programme for joining employees. Our team provided a complete creative production solution. Our team started by creating a visual storyboard and script to match the company brand objectives and messaging. The film follows the journeys of 3 separate characters, each demonstrating St James's Place's purpose of giving clients the freedom to create the future they want.
Filming took place in various locations across London and Cirencester, with some company archive footage being incorporated into the film to add authenticity.